BRAND IDENTITY, ART & ILLUSTRATION · BENTONVILLE, ARKANSAS

Design that helps good work take root.

Maple Key Studio is the practice of designer and illustrator Andrew Steger — sixteen years of identity systems and original illustration for the arts, the outdoors, and organizations with something worth believing in.

Start a project
See selected work

  • Onyx Coffee Lab - Voyager

    Chosen for Onyx Coffee Lab's first-ever artist collaboration — original illustrations for their apparel line. Onyx is a Northwest Arkansas institution built on a genuine reverence for craft and origin, which is exactly why the fit was right. This is the work I'm after: mission-aligned brands, rooted in place, that treat illustration as part of the story rather than decoration.

  • New Belgium Brewing - Mountain Time

    A hometown dream, back when Fort Collins was home. New Belgium chose my artwork for their Mountain Time Premium Lager — my design on a can from a brewery I'd loved for years. This is the work I chase: place-rooted brands, made for people and communities that matter to me.

  • Fellow Citizens Denver - Mission & Vision

    Fellow Citizens, a church in Denver, brought me in to give visual form to their mission and vision. Translating a community's shared values into something they can see is about as meaningful as this work gets for me — the kind of purpose-driven work I take on across all kinds of organizations.

  • St. Paul and the Broken Bones - Space Peacock

    An official gig poster for St. Paul and the Broken Bones' Fort Collins show — a limited-run screenprint I got to design and illustrate end to end, built around a cosmic peacock whose feathers open into a whole universe of planets, comets, and stranger things. Music work like this is some of my favorite: a band and an audience who show up for craft, room to actually cut loose visually, and a finished piece people want to hang on a wall rather than scroll past. It's illustration doing what I love most — carrying a mood, rewarding a second look, and living on as an object someone keeps.

    Screenprinted by Pine Printshop, Fort Collins, CO

CRAFT PROVEN AT SCALE

The same hand has shipped work at national scale.

Before the studio narrowed its focus to mission-driven partners, that craft went out the door for some of the largest brands in the country — retail, packaging, and campaign illustration produced through SaatchiX.

Mountain Dew ✦ Tide ✦ Downy ✦ Pepsi ✦ Walmart 

Spinmaster ✦ Gillette ✦ Costa Sunglasses ✦ Always

The Studio

One designer. Sixteen years.

A bias toward meaning.

Maple Key Studio is a solo practice, which means the person you talk to is the person doing the work — start to finish, strategy to final art.

Andrew Steger has spent more than a decade and a half designing brand identities and drawing illustration from Bentonville, Arkansas — a place he believes has its own worth, not because it resembles a bigger city, but because it doesn't.

The studio takes on a deliberately small slate of mission-aligned partners: arts institutions, the outdoors and conservation, nonprofits, and organizations whose values are the point. Fewer clients, deeper work.

Strategy before surface

The design is the last thing we make. First we get clear on what the organization actually stands for.

Let’s Work Together