Graphic Design. Branding. Ideation.

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A maple key is another name for the helicopter seeds of a maple tree. Maple Key Studio's name was inspired by a passage from “Pilgrim at Tinker Creek” by Annie Dillard.

'All at once I saw what looked like a Martian spaceship whirling towards me in the air. It flashed borrowed light like a propeller. Its forward motion greatly outran its fall. As I watched, transfixed, it rose, just before it would have touched a thistle, and hovered pirouetting in one spot, then twirled on and finally came to rest. I found it in the grass; it was a maple key, a single winged seed from a pair. Hullo. I threw it into the wind and it flew off again, bristling with animate purpose, not like a thing dropped or windblown, pushed by the witless winds of convection currents hauling round the world’s rondure where they must, but like a creature muscled and vigorous, or a creature spread thin to that other wind, the wind of the spirit which bloweth where it listeth, lighting, and raising up, and easing down. O maple key, I thought, I must confess I thought, o welcome, cheers.'

The maple key as a metaphor for the type of design we feel gifted at—design that is both practical and yet whimsical. It has purpose, it grows to something larger, but does so in a way that sets it apart.

If you’re looking for help telling your or your company’s story—whether in branding, graphic design, marketing initiatives, or video—feel free to contact us. We’d love to help you grow.

Twitter / Facebook / andrew@maplekeystudio.com